Do I need a website for my small business?

If you want more customers than you have, yes. If your book is full and your customers all come from people who already know you, you can wait. The test: search your trade and your town on your phone. If you are not on that page, the customer typing it cannot pick you. Finding out what a site would look like is free.

The short honest test

Pick up your phone and search for what you do and where - "lawn service" and your town, "electrician" and your town. Look at what comes back. If your business is on that screen with a way to call you, you are in the running for that customer. If it is not, that customer chooses from the businesses that are, and you never hear about it.

That is the whole question. Everything else on this page is detail.

What a website does that a Google listing does not

A Google listing is worth having and it is free. It gives you a name, a pin on the map, hours, a number and reviews. What it cannot do is explain. It cannot list your fifteen services so that the search for one of them lands on you. It cannot take a quote with the details you need. It cannot show the towns you cover or what your work looks like at any length. And Google itself shows listings with a website more fully than listings without one.

A website is where the listing sends people who want to know more before they call. Without one, the "more" is a phone call you have to answer on a ladder, or a customer who moves to the next name.

Word of mouth still checks you online

The most common reason an owner gives for not having a site is that all his work comes from referrals. It is a good reason and it is only half true. When a neighbor passes your name along, the next thing that happens is a search. What the referred customer finds is either a page that confirms what the neighbor said - the services, the license, the towns, a number - or nothing. Nothing does not lose every referral, but it loses some, and you never learn which.

A site does not replace word of mouth. It catches the part of it that leaks.

When you can skip it

You can honestly skip a website if your route or your book is full and you do not want it fuller. If you work only for a handful of property managers or builders who already have your number. If you are winding down. If every new job comes from a platform that handles the customer for you and you are happy paying its fee. None of those is a bad position, and a site would be an expense with no job to do.

Skip it too if you would build it once and never touch it again. A site with last year's services and a dead number does more harm than no site.

What it costs to find out

Nothing, with Titan. Type your business name and the site is built from your Google listing in 10-15 minutes - free to see, no card. You look at it on your phone. If it does nothing for you, close the tab; there is nothing to cancel. If you want it, $97 today (first week of hosting free), $97/month starts one week later, 30-day guarantee, no contract. That is a smaller decision than most owners expect the question to be.

The trade pages here show what a finished site looks like for your work, with a live demo you can open: lawn care website design, electrician website design, landscaping website design, garage door company website design and plumber website design. Open the one closest to your trade and run the phone test on it.

The minimum a first site needs

Your name, your trade and your town in the first line. A phone number that dials with a tap. Every service you offer on its own line, in the words a customer uses. A form that reaches your email. The towns you cover. A few pictures that look like your work. Hours, if you keep them. That is the whole list, and a first site that does those seven things beats an expensive one that does five.

Anything more - a gallery, a blog, a booking calendar - is a good idea later and a reason to delay now. Get the seven up, then add.

Where Titan fits

Titan fits the owner who has just decided the answer is yes and does not want to turn it into a project. The site is built from what already exists about the business, it is free to see, and it can be changed by typing a sentence. For a one-truck trade that has never had a site, it is the shortest distance between the question and a phone that rings.

Where it does not

Titan does not fit an owner who decided the answer is no, and it does not argue with him. It also does not fit a business that needs to sell products online, take bookings against a calendar, or present a large portfolio of custom work. If the seven-item minimum above is not enough for your business, you need more than Titan builds.

Questions people ask about this

Is a Facebook page enough instead of a website?

For customers who already follow you, it is fine. For a stranger searching your trade and town, a Facebook page rarely appears where a website would, and when it does it shows posts, not services and a quote form. Keep the page if it is working for you; it is not the same thing as a site and does not do the site's job.

I get plenty of work. Why bother?

Then you may not need to, and this page says so above. Two things to weigh: whether the work you get is the work you want, and whether it will still come when a referral chain breaks or a big customer moves on. A site is cheap insurance against both. If you decide against it, decide again in a year.

How long does it take to get a website up?

With Titan, the demo is built in 10-15 minutes from your Google listing, and going live after you buy is the same day. With a builder it takes as long as your evenings allow. With an agency it takes as long as the agency's calendar allows, usually weeks. The fastest way to answer the question is to type your name and watch.

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Type your business name and see your own site, free, before you decide anything.

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