Keep the Facebook page if it brings you work, and add a website if you want strangers who search your trade and your town to find you and pick you. A Facebook page works best with people who already know you or know someone who does. A website is yours to arrange, and it answers the search. Titan builds one from your Google listing in 10-15 minutes, free to see.
A Facebook page is good at being social. It carries your latest photos, a quick post when you have an opening next week, messages from people who already follow you, and the recommendations that travel through local groups when someone asks who to call. For a business that runs on neighbors telling neighbors, that is real value, and it costs nothing to set up.
A website is good at being found and being clear. It sits at an address that is yours, lays every service out on its own line, writes the towns you cover in full, and puts a phone number and a form on every screen. It is built for the person who does not know you yet and is deciding, on a phone, between you and two other names.
Your page reaches the people already inside your circle: followers, their friends, the members of the group where someone tagged you. That is a warm audience, and it is also a small one. The homeowner who moved to town last month, the landlord who needs a unit turned over by Friday, the family whose carpet flooded on Sunday night - none of them are in your circle yet, and most of them start with a search, not a scroll.
Pages also move. The post about your spring special is buried under three months of newer posts, and the services you listed on the About tab are one tap deeper than most people go. A stranger who lands there sees your most recent photo, not your list of work. Plenty of your customers do not use Facebook at all, or not to look for a contractor.
A website lets each service stand on its own, with its own heading and its own words, so the search for exactly that job lands on exactly that job. It holds a quote form that emails you the details instead of a message thread you have to chase. It shows your service area as a written list, which is how a local search reads it. And it lives at your own web address, the one you paint on the truck, which keeps working however any other company changes its product.
That last point matters more than it sounds. On a page, the platform decides the layout and can change it. On your website, you decide what comes first - the emergency number, the recurring plan, the photo of your best job - and it stays that way until you change it.
Most local businesses that do well online run both, each doing its own job. The page carries news, photos and the conversation with people who already like you. The website is the home base every other link points to: the page links to it, your Google Business Profile links to it, your truck and your invoices print it. If you have not set up the Google side yet, the guide on how to get your business on Google covers it, and it matters as much as either of the other two.
If you are still deciding whether you need a site at all, the plain test in do I need a website for my small business is a good place to start: search your trade and your town on your phone and look at who comes up.
Some trades live on referrals and some live on searches, and many live on both at different times of year. A house cleaning business often fills its recurring schedule through word of mouth, but a move-out clean for a stranger is found by search, so house cleaning website design puts move-in and move-out work on its own line. Junk removal gets tagged in local groups all the time, yet the person who needs a same-day pickup types it into a search bar; junk removal website design answers that search with same-day pickup on its own line and a form that flags the job as urgent.
A carpet cleaner's repeat customers may follow the page, but the family with a pet stain before a party is searching tonight, which is why carpet cleaning website design gives pet stains their own section. And a chimney sweep is searched in a rush every fall, by people who have never heard of the business; chimney sweep website design meets them with inspections and sweeping explained before the first fire.
A Facebook page costs your time: the posts, the replies, the photos. A website costs money, and how much depends on who builds it. Titan is free to see, no card. If you want it, $97 today (first week of hosting free), $97/month starts one week later, 30-day guarantee - hosting and 50 plain-English changes a month included, built in 10-15 minutes from your Google listing.
If your page is working, keep it; the website does not replace it and nothing about one gets in the way of the other. Link them both ways and let each one do its own job. Every trade Titan builds for, each with a live demo you can open, is listed on the websites for contractors page.
Titan fits the owner whose Facebook page brings in the regulars but who wants the strangers too - the people searching their trade and town at night. It builds the website side from your Google listing in 10-15 minutes, free to see, and you change it by typing a sentence, the same way you would write a post.
Titan does not run your Facebook page, post for you, or answer your messages, and it does not build online shops or booking calendars. If every customer you want already knows you and your page keeps your schedule full, you may not need a website yet - and this page is not going to argue with a full schedule.
You can print it on the truck, and some businesses do. It is still an address on someone else's platform, laid out their way. A web address of your own stays yours whatever happens to any platform, and with Titan the domain is yours to keep. A page link is a good second address; it makes a thin first one for a stranger deciding who to call.
No. They reach different people and do different jobs, and each makes the other look more real. Put the website link on the page, put the page link on the website, and a customer who finds one can check the other. A business with both looks settled; a business with only a page can look like a side job, even when it is not.
Sometimes, most often when someone searches your business by name. For a search like your trade plus your town, the results lean toward pages that describe services and places in words, which is what a website does. Nobody can promise where either will appear. What you can control is having a site that answers the search clearly.
Type your business name and see your own site, free, before you decide anything.
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